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Meta · 2024 - 2025

Meta AI

The assistant built with Llama 3, one AI you can use to get things done, create, and go deeper on what you're curious about, right across Facebook, Instagram, WhatsApp and Messenger. I built the prototype behind it.

The prototype I built for Meta AI.

RolePrototyping
Year2024 - 2025
TeamMeta AI
Built withLlama 3

Overview

Meta AI is the assistant built on Llama 3, one place to ask questions, get things done, and create, woven into the apps people already use every day. It answers, plans, and generates images in real time, and it's meant to feel less like a tool you visit and more like help that's simply there.

I built the prototype behind the experience, the interactive model that made the assistant's conversation, real-time generation and in-app moments tangible enough to refine, align on, and present.

Meta AI in Feed

One of the moments we prototyped in Origami AI Access: asking Meta AI right from Feed. Tap a suggestion under a post, "Popular guitar songs to play?", and get an answer without leaving what you were reading. This working model let us feel the interaction against real content before it shipped.

Meta AI in Feed prototype, asking Meta AI about a post directly from the Facebook feed
Prototype built in Origami AI Access. See Meta AI in Feed on Meta Newsroom.

On Good Morning America

The work, featured on national television as Meta AI was introduced to the world.

The Meta AI experience, which we built using Origami AI Access, featured on Good Morning America, via ABC News.

What the prototype had to carry

Real conversation

A responsive, natural back-and-forth, the assistant answering, following up and staying in context.

Real-time creation

Images that render as you type, testing how generation feels when it keeps pace with a prompt.

In the apps you use

Woven into Facebook, Instagram, WhatsApp and Messenger, help where people already are.

Ready for the stage

Polished and reliable enough to demo and to broadcast on national television.

Making a model feel like an assistant

A great model isn't the same as a great assistant, the difference is in the moments around it: how fast it feels, how the conversation flows, how creation appears. The prototype let the team feel those moments, tune the pacing and interaction, and see the experience the way people eventually would.

Real enough to demo, present, and put in front of a live TV audience.

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